Google Analytics Tracking

Google Analytics allows users to gain traffic insight that is both very powerful and completely free.

Step 1. Create a Google Analytics account

Visit the Google Analytics website and create a free account. If you haven’t created a gmail account before you will first need to create that as well, which you can optionally link with other e-mail accounts if you prefer (linking accounts will allow you to log in with an e-mail address that is not @gmail.com).

Step 2. Copy the Analytics Tracking Code

When you finish creating account you will given a tracking code. Highlight this code and copy it (CMD + C). The code should look something like the following:

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<script type="text/javascript">// <![CDATA[
var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-12345678-9']);
  _gaq.push(['_setDomainName', 'yourdomain.com']);
  _gaq.push(['_setAllowLinker', true]);
  _gaq.push(['_trackPageview']);
 
  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();
// ]]></script>

If you already created an Analytics account and need to find your tracking code again first go to your Account dashboard page. In the upper right will be an Admin button – click the Admin button.

Google Analytics Admin Button

Then select the “Tracking Info” in the middle column and then “Tracking Code” and your tracking script will appear.

Step 3. Paste the code in RapidWeaver

RapidWeaver 6 allows for the tracking code (including the script tags) to be inserted in the Stats section.

RapidWeaver 6 Stats

Paste (CMD + V) the tracking code in the top section next to Google Analytics. Include all the code (don’t leave out the <script> tags).

Step 4. Make sure your code is there

This step is not necessary, though I usually perform it in most cases. Load any page of your site in a browser, right click outside of any rich content (i.e. images, videos) and select “View Source” – then hit CMD + F to open a find/search option. Enter your account code… that’s the UA-12345678-9 number. If your code is on your page you should find this (You likely don’t need to enter the whole code either, UA-1 is probably enough).

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RapidWeaver Search Engine Optimization (SEO)

This page is by no means an attempt to cover everything regarding Search Engine Optimization (SEO), but rather a quick glimpse into how Search Engine’s work and how to build your page to be optimized according to that.

Note, this topic is covered in much more detail in the Visual Guide to Learning RapidWeaver 5 (2nd Edition).

Topic Outline

  • Search Engines
  • What are keywords?
  • Rule of Prominence
  • Meta Content
  • URL Structure
  • Page Content
  • Sitemaps
  • Link Building

Search Engines

It is important to point out first and foremost that everything covered below is designed for SEO as specified by Google.

There are only 2 search engines competitively used on the internet currently: Google & Bing. Yahoo uses Bing and pretty much everyone else uses Google or both of them. Google is used approximately 98% of the time when I last heard the statistics, but then again I do know a good amount of people who use Yahoo… my neighbor even thinks that Yahoo is the internet lol.

Regardless, since Google really is setting the standard for Search Engines right now, optimizing for their search engine will likely result in success in Bing’s search engine as well (such has been the case in my experience too).

What are keywords?

Keywords are simply words or phrases that you believe people are entering into Google when they search for whatever service, product, or type of information you are providing.

Typically the process of choosing keywords, that your visitors will use to find your website, is a rather intuitive process. You can use additional tools to shed light on your assumptions and also give yourself solid numbers so you know what amount of traffic you are fighting for.

The tool I recommend using is Google’s Keyword Tool. This tool is designed for AdWords, though can be used for great keyword insight and is free.

Rule of Prominence

In my opinion, there is no magic trick to SEO, and even if there is at times Google’s entire mission as a Search Engine is to eliminate those. Over time they have come up with changes to their algorithm to refine their searches and also punish websites who attempt to use these short lived “tricks.”

One important rule is the “Rule of prominence,” which is about your most important content being found by users earlier rather than later. In other words, if you pace content at the bottom of a page it will not be considered as important as the information at the top of your page. In addition, as you build your Meta Content and Page Content, you will want to keep your top priority keywords at the beginning of the sentences.

To really simplify the understanding of this the best way to build your website is to build great content and place perfectly relevant keywords where users would like to see them. We’ll discuss this more in the section below titled Page Content.

Meta Content

Meta content is located in the backend of your website and not seen by visitors when they are on your page. This information does appear, however, when search engines display your pages content, though they often have algorithms that are not limited to these and will search your page to gather the content if you don’t have the mata content, or if the meta content is not as relevant to the search query as something else on your page.

Meta content is weighed more heavily than most other elements on your page for keyword placement, though must also match the content throughout your page and links pointing to your site from other places on the internet.

There are only 2 meta content sections you need to concern yourself with, which is theTitle and Description. Both can be easily edited in RapidWeaver’s backend (where you edit all your website’s content).

Character limit: The Title should be kept to 60 characters or less and the Description kept to around 150 characters or less.

1. To edit the Meta Content select the “Inspector” button in the top right of RapidWeaver’s backend (example):

inspector

2. This will bring up the Page Inspector pop-up. Select the “General” section in the top left of this screen (example):

RW6 Inspector General

3. Enter your Title in the “Browser Title” section (example), but limit what you enter to about 60 characters:

4. Then select the “Header” button in your Page Inspector (example):

RapidWeaver 6 Inspector Header

5. Press the “+” button in the bottom right corner and then enter the name “description” and whatever content you would like (example), though it should be limited to approximately 150 characters:

RW6 Inspector Header Meta Tags

URL Structure

The URL, which is the name of your links within your website, are very important for SEO and should be named semantically relevant to your site.

In RapidWeaver you can control your pages’ URL structure very easily. Much of the way you structure it is optional and at many times completely by preference, though the bottom line is to get your structure to have keywords in it and be relevant to the way your website is structured.

Editing the URL Structure:

1. Select the “Inspector” button in the top right of RapidWeaver’s backend (example):

inspector

2. This will bring up the Page Inspector pop-up. Select the “General” section in the top left of this screen (example):

RW6 Inspector General

3. By default RapidWeaver will assign your inner pages folders with naming that is worthless for SEO. Those folders should be renamed or removed all together. Note that you can only have one index.html file per folder, so I recommend having all main pages named after what they are about (example):

In that example I had a page left in the root directory shown by the “/” which will automatically be put in if you leave this field blank. In addition, I changed the file name to match what the page was about… it was a demo page as you might guess.

For purposes of example, let’s say I had 3 pages that were demos, I would likely give them the folder /demos/example1.html

Finally, keep in mind that the more words are contained in your URL’s the less the words further to the right will be weighed… their value is significantly lessened after the 4th word. Words should be separated by either underscores or hyphens.

Page Content

Remember, SEO is really about building great content. The keywords in your URLs and Meta Content should match much of what’s on your page. Though, don’t get spammy with it or you could just annoy your visitors and then you’ve defeated the purpose of all this.

Google identifies a lot of importance from your headers, or Header tag. These are the <h1> through <h6>. <h1> being the most important and 6 the least. Structure them as it pertains to the pages information. Typically this would mean there is the fewest amount of <H1> tags… I usually only use one myself. There can be more <h2> as they are sub-headers. <h3> tags would then be sub-sub-headers and so on.

In Stacks

RW6 Stacks 2 Headers

In RW6 Styled Text Page

RapidWeaver 6 Styled Text Page

Other ways, though not as significant, that Google loves are links and bold text, though remember that they love great content most of all :)

Sitemaps

Submitting sitemaps to search engines is an important task as it provides the “spiders” that crawl you website guidance in the overall structure or architecture of your website (pages and inner pages).

Fortunately, RapidWeaver builds a sitemap for you automatically as you build your website. This file is generated in the root directory of your website as a file called sitemap.xml.

You can use Google’s Webmaster Tools to identify the file. You can open an account for Free and verify it through several different methods – the easiest is to open a Google Analytics account under the same account.

In Google Webmaster Tools navigate to Optimization > Sitemaps and in the top right click the button “Add/Test Sitemap” – from there you need to enter the location of your sitemap. Since your sitemap is in your root directory automatically you merely enter the name of the file… sitemap.xml.

Link Building

Though this topic is last it is probably the most important, but the least I have to say about.

More important than what you say about yourself in your own website is what the rest of the internet says about your website. Build a great website that offers the best at whatever it does – the rest will come in time.

As you build your site go become involved in other websites that are relevant to your business. Join forums, join blog site discussions, list your business in business directories, etc. Love your business on the internet as you hope everyone else will.

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